Data for 2014 shows that the Spanish city recorded its best-ever year for tourism last year. Visitors organised 4.015million overnight stays in the city, 4% more than in 2013, with the actual number of visitors up 2.6%.
Details within the data show the international appeal of the city, with Italian holidaymakers accounting for 458,000 stays, ahead of the Dutch (205,000), Britons (192,000) Germans (178,000) and the French (175,000.) Italy also accounted for the most visitors, reaching 164,600 in 2014. The news will be welcomed by overseas property owners in the region looking to maximise returns on their second home when they are not there.
The results have been attributed to the success of the approach adopted by Turismo Valencia, which has made a concerted effort to attract a diverse range of international visitors across a wide range of sectors (including cuisine, culture, sport and cruises) and establish a 60/40 ration of international stays against domestic ones.